One of the Campaigns by the RLSS UK – the UK’s Drowning Prevention Charity is “ Don’t Drink and Drown” Campaign on the 4 -10 December 2017.
Don’t Drink and Drown is a national campaign that warns drinkers to steer clear of walking by or entering water when under the influence of alcohol.
The campaign was launched following a string of tragic student drownings. It has two targeted time frames through the year where RLSS UK and partners push messaging these are September and December.
The Evidence – Don’t Drink and Drown Campaign
There were 366 accidental drownings involving alcohol and/or drugs in the United Kingdom from 2012-2016, that’s an average of 73 per year. 73 per year represents 21% of all accidental drownings that occurred in the UK during the 2012-2016 period.
There are 3 distinct groups within this data:
1. Intoxicated walkers: 177 Fatalities.
Assumed to be walking home after drinking.
2. Intoxicated water users: 144 Fatalities.
Intentionally engaging in aquatic activity after drinking.
3. Intoxicated found in water: 40 Fatalities.
Insufficient evidence to allocate these individuals to either group.
• Don’t enter the water if you have been drinking
• Alcohol seriously affects your ability to get yourself out of trouble
• Look out for your friends, make sure they get home safely
• Don’t walk home near water, you might fall in
Effects of alcohol on the body
• Alcohol lowers inhibitions, leading to impaired judgment which means you are more likely to
take risks and get into trouble
• Alcohol limits muscle ability making simple movements much harder
• Alcohol slows down your reactions making it more difficult to get yourself out of trouble
• Alcohol numbs the senses particularly sight, sound and touch, making swimming very
For more information can be found on the RLSS website